Meet our Brands

UAE fitness operators demand value for money equipment, along with keeping up with the latest innovations from more developed markets such as the UK. Knowing this narrows our focus and allows us to build partnerships with the right companies.

Learn more about our partners below or contact us with any questions.


Military Grade Rigs and Racks

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Physical Company

Commercial Grade Functional Equipment

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UK Made Strength Equipment

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Hard Knox Fight Gear

The toughest fight gear around

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PLAE Flooring

Innovative Gym Floors

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Jigsaw Fitness

UK fitness innovations

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Budget Friendly Crossfit Equipment

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The latest in functional training

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Beaverfit is an International Institution of training equipment.

Original in design, Beaverfit provides functional fitness solutions to the military, uniformed services, professional sports clubs, health clubs and more on a global scale.

Exigo Logo

Exigo is a UK manufacturer and one-stop supplier for commercial gym equipment. Their range of robust gym and fitness equipment is designed and manufactured in their own UK factory, built to withstand the rigours of a busy commercial gym environment.

From product design, manufacturing and prototyping, to gym layout planning, flooring design and full fit-out, their expert team can deliver a complete end-to-end solution.

PLAE innovate and distribute the most advanced athletic flooring in the world for clients who refuse to accept second best. PLAE uses the hardiest materials available to create dynamic surfaces that outperform, outlast, and totally dominate their competition.

Wolverson Logo

In 2005, Wolverson Fitness recognized a change in the way people were exercising. Therefore, they set out to source and provide quality products designed to improve Human Performance and Function.

Wolverson Fitness has consequently become one of the UK’s largest importers and distributor of functional fitness equipment, providing world-renowned products as a major trader for GUN-eX, Assault Fitness products: Air Bikes, AirRunners and SUPLUS Bulgarian Bags amongst others, with customers as far as Germany, Dubai, and China.

Physical Co Logo

Established in 1989, Physical Company has been providing innovative, forward-thinking, functional fitness equipment for over 26 years. They produce high-quality, fully commercial equipment – combine this with cutting-edge exercise programming and you’ll see they have the needs of every fitness professional covered.

Physical Company distributes many international brands, including Total Gym, BOSU, TRX Suspension Trainer and freeFORM.

In a world of fight gear, there’s cheap, poorly manufactured garbage then there’s Hard Knox.

Hard Knox Fight Gear is some of the hardest wearing gloves and pads on the market, used by fight clubs across the globe. More than 200 bags and 500 pairs of gloves and pads have been sold in the UAE alone over the past year, with customers praising it’s comfort and durability.

Jigsaw Fitness’ sole aim is to innovate towards a future where exercise sessions are more engaging and fun than ever before. They use a blend of biomechanics, innovation, and theatrics to bring your facility to life.

KO8 is the most versatile piece of exercise equipment you can get your hands on. No need for tons of kit, you can now perform 99% of exercises with one complete system and the best part is… you can use it ANYWHERE!

Full Suspension, Harness, and 6-72kg of adjustable Resistance all rolled into one!