Platform is the brainchild of Shaikha Al Qassemi, a Red Bull and Lululemon sponsored athlete. VIVO was commissioned to work hand-in-hand with Bluu to deliver the AED 3.5 million facility. It was a design-build project, with Bluu both designing and building the gym. VIVO not only consulted on the layouts, but also supplied all flooring, rigs, and fitness equipment.
Most of the equipment, including kettlebells, dumbbells, and flooring, was provided by Wolverson Fitness, one of VIVO’s core brands. The facility also includes Dynamax wall balls, SpeedFit treadmills, and GHDs. VIVO also had to create a custom rig that fit around the structural beams of the warehouse.
The gym includes a designated Olympic lifting room, a mixed CrossFit room, a ladies-only CrossFit zone for strength and conditions, and a Ratios Coffee Shop.